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7 Reasons why SaaS is a great choice for businesses of all sizes

At simpleBI, we know that every business could benefit from BI—if only they could access it easily and without having to pay crippling costs to set it up and a whole new IT infrastructure to support it—so we set about creating a BI system that lets you do just that.

Why BI should be a C-suite conversation… and why it shouldn’t

Data is transforming the way we do business. More and more companies are using data to help shape the conversations they’re having with their customers. And the more data they collect, the more likely they are to recognize the need for a CDO.

Why the best employees need to be data literate

In any organization, there are 3 types of decision makers – empiricists who rely 100% on what the data is telling them, intuitives who run wholly on instinct), and skeptics who strive for a healthy balance of analysis and judgement.

Why small data still matters – the myth of the usefulness of Big Data

Everywhere you look, people are talking about Big Data and how it’s going to change everything. They aren’t wrong. But they aren’t entirely right, either.

The problem with most people’s conception of Big Data is that data means a lot of different things to different people.

Do you need a data scientist or a data analyst?

You’ve probably heard it before: Data science is THE sexiest job of the 21st century. But what does that mean? And what about data analysts? But wait, are they even really two separate things?

Yes, they are, and they can fill very different roles within an organization.

Gartner BI and Analytics Summit

The Gartner BI and Analytics Summit is coming up soon – it’s barely a month away! This year it takes place on March 9th and 10th in London, UK.

The summit is going to be chock-full of amazing speakers,

5 BI terms you should know

When you first start thinking about Business Intelligence (BI), it’s easy to get lost in all the terminology. Data warehouses and data marts, KPIs and ETLs… it’s all very confusing when you’re just getting started. To make your life easier,

Garbage In, Garbage Out: Why the quality of your data matters more than its speed

Many years ago (I won’t tell you how many), my high school computer science teacher first introduced me to the concept of GIGO. It stands for Garbage In, Garbage Out and what it means is your results are entirely dependent on the quality of your beginnings.

BI Trends we foresee for 2015

Let’s face it, we all love predictions. Sometimes our predictions are accurate. Other times… not so much. But either way, we all have a love for trying to anticipate what’s coming next. With over 40 years’ combined experience specializing in BI solutions,

Have you built walls around your data?

Every business generates data every day. Sales data, customer data, inventory data… thousands of bytes of information pouring in month after month. It might not be the Big Data that’s all the rage right now, but when you get right down to it,