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Why BI should be a C-suite conversation… and why it shouldn’t

Data is transforming the way we do business. More and more companies are using data to help shape the conversations they’re having with their customers. And the more data they collect, the more likely they are to recognize the need for a CDO.

The modern CDO is responsible for more than just data gathering and analysis. More than likely, they’re dealing with high-level issues of data management, governance, and security – issues that affect the entire company. And they aren’t just feeding data to the marketing team. Instead, they’re helping shape strategy and deal with increasing levels of regulation.

In other words, they’re playing a game that affects all levels of the organization. In the next 5 years or so, you’ll probably be seeing CDOs discussing data governance, security, and more with their C-suite peers.

But while BI absolutely should be a C-suite conversation, it’s going to be even more critical for all decision makers in your organization to be talking about, using, and making decisions with the help of data. Having a CDO is great. Having reliable, timely, and easy-to-use data in the hands of everyone who drives your business forward is even better.